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Understanding the Twitter Assistant

The Twitter Assistant includes analysis of up to 25 of your account's recent Tweets (from the past 28 days), and will exclude any replies or regular (non quote) retweets. You can refresh it anytime to get updated data and recommendations based on new Tweets or engagement your account has received since you last checked in.

The Assistant Explained

Account Bio and Info

At the top of your report, you'll see some basic information about your Twitter account. If you'd like to analyze another account, we have several options for additional analysis. Read about those here.

Top Tweet

The top Tweet section highlights your top performing Tweet based on its overall performance. We look at engagement data like impressions, retweets, replies, likes, follows and clicks to pick your best one. Based on what we know about your Tweet, this section will help you understand what kind of engagement this Tweet received. It will point out anything interesting or unusual about this Tweet. Did it get more replies than normal? Did you lose followers because of it?

You'll see sparklines for each of the major engagement categories: retweets, likes, replies, clicks, follows, impressions. These show the engagement your Tweet received over time, compared to your average Tweet. Hover over any point on the sparkline charts to see more information about a particular point in time.

If your Tweet received any retweets, we'll also highlight your top retweeters (the ones who contributed most to your Tweet's amplification). If you don't follow them already, you can follow them right here.

Tweet Content
The next section focuses on the type of content you've been posting. Depending on what you included in your Tweets, we classify each Tweet into one or more of the following categories: image, video, text, hashtag, link, and other. Other content includes quote Tweets, music, polls and a few other relatively rare Tweet types. These are not necessarily mutually exclusive categories, so you could have an image Tweet with a hashtag in it, and that Tweet would appear in both categories.

Hover over any part of the chart for more details. The blue bars represent response-type engagement: replies, retweets and likes. Yellow represents clicks, including media clicks, tweet expands and URL clicks, depending on the type of Tweet. The coral (reddish) bar represents the total number of actual impressions.

Time to Tweet
The next section shows you when your Tweets generate the most impressions, and helps you understand when you have recently received the most engagement.

Your Assistant report first identifies the time you've received the highest engagement rate recently. That's calculated as total engagements divided by actual impressions. An engagement is a like, reply, retweet, click or follow. Curious if your engagement rate is high? Anything over 20% is probably pretty high. If you had a 100% engagement rate, that means that you received one action per set of eyeballs, which is very good. It's possible to have an engagement rate over 100% if people did more than one thing to your Tweet (say they liked it and clicked on a link).

The heatmap shows when your Tweets have generated impressions, so this is a good way to see when your audience is active. The darker a block is, the more impressions you received (on a per-Tweet basis) during that day and time. Hover over any block to see exactly how many impressions and engagements you received then, as well as your engagement rate.

Top Hashtag
The hashtag section of your Assistant report includes information about your top hashtags, as well as a recommendation for other hashtags to use.

Your top hashtag is selected by finding your highest-impression Tweet with a hashtag in it. Your report shows how many more impressions your Tweet with that hashtag in it generated compared to your average Tweet. The bubble chart maps your top three hashtags according to how many impressions and how much engagement they received per Tweet, relative to your average (the gray lines).

We also recommend a similar hashtag based on what other users have included in their related Tweets. Try using that to reach a new audience with similar interests. You can click the Tweet button right there to compose a new Tweet.

This section will be blank if you haven't used any hashtags in your Tweets recently. Hashtags can lead to discovery of your Tweets and when used well, will increase the reach of your Tweets. Try using a few hashtags over the next few days and come back to see how they've performed.

Top Contributors


The final section of your Assistant report includes information about some of your account's recent contributors. It looks at people who have recently mentioned your account, retweeted your Tweets or followed you to find the most influential. Someone's influence is based on a variety of characteristics, including how many followers they have, the age of their account, whether or not they have verified status, and more. If you don't already, you can follow these influencers right from your Assistant.


Can I analyze another Twitter account?
You can run an Assistant report on any Twitter account you own - that's one that you have the username and password for. You can run one Assistant report per Union Metrics account. If you'd like to run another, you can either create another free account or upgrade to our business plans, where you can set up reporting for more than one account, someone else's account, or any keyword or hashtag.

Can I get more or older Tweets?
You sure can! The Assistant only looks at your 25 most recent Tweets (from the past 28 days), but our business plans include Trackers, which can analyze all your Tweets. New Trackers include analysis of up to 5,000 Tweets from the past 30 days, plus all new and future Tweets. We can also add in older Tweets for an additional fee. Want a quote? Let us know.

Why does my top hashtag have a negative engagement rate?
The hashtag section looks only at your recent Tweets that contain a hashtag. In that set, it looks for the single Tweet that generated the most actual impressions. We then compare that Tweet to your average impressions (over your recent Tweets). This can be lower in some cases, if Tweets without a hashtag have outperformed Tweets containing a hashtag. If you see negative impressions regularly, try using fewer or different hashtags.  

What time zone is my Assistant report in?
The report is in the same time zone your web browser is in. There's a time stamp at the bottom of your report that includes the time zone.

Does the Assistant show my paid Tweets? What about sponsored dark posts?
If you paid to promote a Tweet that first showed up in your timeline, you should see it in your Assistant report (assuming it was one of your 25 most recent and in the past few weeks). In some cases, it may also pull in dark posts, but the best place to get insights into paid Tweet performance is from your Twitter Ads Manager

How often is this data updated? 
Right now, you can refresh your Assistant report every 24 hours for new data. 

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