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Understanding the Tumblr topic Tracker

By default, a topic Tracker will show activity from the past 30 days. Click on the calendar icon in the upper right hand corner to adjust the timeframe you're viewing. You can also download a PDF of your Tracker, or export the raw data to a CSV.

 

Summary and Trend Data

  • Posts: How many posts included the keywords, hashtags or source URLs you are tracking. We also include a breakdown in post types.
  • Notes: The total number of notes a topic generated during a given timeframe, including a breakdown of reblogs and likes.
  • Community: The number of users participating in the conversation around the topic you are tracking. We characterize community as:
    • Posters: Users who are creating content about the topic.
    • Rebloggers: Users who are sharing (i.e., reblogging) the content to their own blog.
    • Likers: Users who are liking content about the topic.

Metrics Bar

  • Notes/Post: Average notes per post generated by posts about this topic.
  • Posts/Day: Average posts per day about this topic.
  • Reblogs/Day: Average reblogs per day generated by posts about this topic.
  • Likes/Day: Average likes per day generated by posts about this topic.

Top Posts: A list of the top 10 posts about the topic you are tracking by by overall engagement (reblogs and likes).

  • Post Overview Report: You can click the list icon to view all posts from this time period. Within this page you will also see a heatmap with posting behavior from the users creating content about this topic. The darker the block the more posts that have been published at that day/time. Hover over any block to get more details.
  • Post Detail Report: For a detailed report on an individual post, click on the title of any post. First, we show a set of information about the post, including a direct link to it on Tumblr. The notes breakdown chart shows engagement with post over time. Direct reblogs are reblogs of the original post, while amplified reblogs are reblogs of reblogs. There's also a reblog tree, which includes the first nine generations of reblogs, and who's responsible for driving the most reblogs. Hover over any node (circle) to see how many reblogs a user contributed (the number in parentheses). There's also a list of top amplifiers, which shows the total reblogs each user was responsible for.

Popular Contributors: A list of the top 10 contributors to a topic by overall engagement their posts have received (reblogs and likes).

  • Contributor Overview Report: You can click on the list icon to view all users who have contributed to the conversation for the given time period. The list will show you how many posts the user created on the topic, how many reblogs the posts generated, how many likes the posts generated, how many notes (reblogs and likes) the posts generated and average notes per post.
  • Contributor Detail Report: Click on any user’s name to get a list of the posts the user created about the topic and how much engagement each post received.

Top Curators: A list of the the top 10 curators for a topic - those who have liked or reblogged the most posts about this topic - ordered by overall engagement.

  • Curator Overview Report: Click on the list icon to get a complete view of all the curators and when they are most engaged with content on the topic. Within this page you'll see a heatmap with engagement behavior. The darker the block the more notes (likes and reblogs) that have occurred during that day/time. Hover over any block to get more details.

Top Tags: A list of the top 10 hashtags used by the community in reference to the topic by overall engagement (reblogs and likes). Click on any tag to see what posts used it, or click the list icon to view all hashtags used by the community in reference to the topic during the given time period.  

Post Types: The post type chart shows what types of posts (e.g., photo, text, video) this blog created and the overall engagement with each post type. Please note GIF posts will generally be counted as a photo type post.  

 

 
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