There are many variables that play into reach, so there is no single benchmark that applies to every situation. However, it is helpful to know what sorts of numbers are appropriate in general, and how to interpret your particular results. Additionally, we recommend that you run regular reports and compare your metrics over time (you can also do this automatically with a Tracker).
Here are a few guidelines for how to interpret your snapshot report numbers.
Free snapshot (up to 100 tweets)
Reach
- Low: 3,000 or less
- Average: 10,000-30,000
- High: 40,000 or more
Exposure (Impressions)
- Low: 7,000 or less
- Average: 20,000-50,000
- High: 75,000 or more
Reach:Exposure Ratio
- Low: 0.0-0.2
- Average: 0.2-0.4
- High: 0.6-0.9
Contributors
- Low: 15 or less
- Average: 25-40
- High: 45 or more
Retweet volume
- Low: 5 or less
- Average: 10-25
- High: 30 or more
Full snapshot (up to 1500 tweets)
Reach
- Low: 100,000 or less
- Average: 200,000-600,000
- High: 1,000,000 or more
Exposure (Impressions)
- Low: 300,000 or less
- Average: 1,500,000-2,500,000
- High: 5,000,000 or more
Reach:Exposure Ratio
- Low: 0.0-0.2
- Average: 0.2-0.4
- High: 0.6-0.9
Contributors
- Low: 200 or less
- High: 1,000 or more
Retweet volume
- Low: 200 or less
- Average: 300-500
- High: 650 or more
For a more detailed explanation of what your full report numbers could mean and what else to consider, refer to this detailed blog post.
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