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How should I interpret my snapshot report numbers?

There are many variables that play into reach, so there is no single benchmark that applies to every situation. However, it is helpful to know what sorts of numbers are appropriate in general, and how to interpret your particular results. Additionally, we recommend that you run regular reports and compare your metrics over time (you can also do this automatically with a Tracker).

Here are a few guidelines for how to interpret your snapshot report numbers.

Free snapshot (up to 100 tweets)

Reach

  • Low: 3,000 or less
  • Average: 10,000-30,000
  • High: 40,000 or more

Exposure (Impressions)

  • Low: 7,000 or less
  • Average: 20,000-50,000
  • High: 75,000 or more

Reach:Exposure Ratio

  • Low: 0.0-0.2
  • Average: 0.2-0.4
  • High: 0.6-0.9

Contributors

  • Low: 15 or less
  • Average: 25-40
  • High: 45 or more

Retweet volume

  • Low: 5 or less
  • Average: 10-25
  • High: 30 or more

Full snapshot (up to 1500 tweets)

Reach

  • Low: 100,000 or less
  • Average: 200,000-600,000
  • High: 1,000,000 or more

Exposure (Impressions)

  • Low: 300,000 or less
  • Average: 1,500,000-2,500,000
  • High: 5,000,000 or more

Reach:Exposure Ratio

  • Low: 0.0-0.2
  • Average: 0.2-0.4
  • High: 0.6-0.9

Contributors

  • Low: 200 or less
  • High: 1,000 or more

Retweet volume

  • Low: 200 or less
  • Average: 300-500
  • High: 650 or more

For a more detailed explanation of what your full report numbers could mean and what else to consider, refer to this detailed blog post.

 

 

 

 

 

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