Union Metrics Help

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Creating a Twitter Tracker

Getting started with your Twitter Tracker is quick and easy.

Each Tracker can analyze a public Twitter profile OR keyword-based topic in real time. So you'll need one Tracker per campaign, topic or Twitter account you want to monitor. A campaign or topic can consist of multiple search queries, as you'll see below. 

Note: Be sure to set up your Tracker as soon as you can. Most new Trackers will populate with tweets from the past 30 days, and then add new tweets in real time. So be sure to get it set up soon so you don't miss any more tweets. Please ask us if you have any questions about setting up your Tracker or if the Tracker will be able to find the tweets you're looking for.


1. From your Trackers page, click the Start tracking button. Select a Tracker type from the drop-down menu. A topic Tracker is based on a set of keywords, and a profile Tracker monitors interactions with a particular Twitter account. 

Once you select a Tracker type, you'll go to the Tracker edit page, where you'll need to set up your search queries to get started. If you select a profile type Tracker, setup is dead simple, and you'll just need to type in a Twitter handle and a pick a time zone.

2. Name your Tracker. Make it something you'll recognize if displayed in a list of your other Trackers. 

3. Select your time zone. All tweets in your Tracker will be displayed in the time zone you select here.  

4. In the Tracker Terms box, enter up to 15 search queries you want your Tracker to monitor, one query per line. You can include multiple words on one line; the Tracker will find tweets that include all of the words on a single line. Use quotation marks around exact phrases. Each separate line functions as an OR operator, so we will find tweets that matches the queries from one or more lines. For more about specific Tracker queries, read this

5. And if appropriate, add any terms you want to exclude from this Tracker in the Excluded Terms box. This can be useful when you are searching for common terms and want to exclude certain references from your Tracker.

By default your Tracker will begin with a backfill and start monitoring new tweets immediately. You can unclick the Start Running Now box if you want to start the Tracker later. Click Save to start your Tracker. You can edit a running Tracker at any time. You can also stop and delete Trackers. 

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