Twitter Tracker contributor reporting can help you identify key contributors who are generating the most engagement and impressions about your campaign or client. To access these features, click the three-lines icon next to the Top Contributors list on your Tracker overview page.
The contributor summary report includes a variety of influence metrics like:
- Tweets: The number of tweets this person posted about this topic.
- Impressions: The number of potential impressions this person's tweets have added to the Tracker.
- Retweets: The number of times a contributor's tweets were retweeted.
- RT Rate: The average number of retweets per tweet a contributor has received. This is defined as retweets / tweets.
- Total Exposure: The total number of potential impressions generated by a contributor, including direct impressions from the contributor's own tweets, as well as amplified impressions resulting from retweets and replies
- Amplification Multiplier: A contributor's rate of amplification, based on how far that contributor's tweets spread due to the impressions generated by retweets and replies. This is defined as ((total exposure - impressions) / impressions)
This summary report is sortable on any of the column dimensions, so you can re-order this list by the influence metrics that are most important to you. Pay attention to contributors with high RT rates and amplification multipliers - these are the users that are responsible for spreading the conversation, and have a degree of influence in the community you're looking at.
You can also drill into reporting on any individual contributor to see detailed metrics for that person's contribution to this conversation, as well as the tweets they've posted and tweets mentioning them. Just click on any username to see that contributor's details.
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