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Setting up Union Metrics Tumblr Trackers

Union Metrics' Tumblr Trackers can monitor any blog or any topic on Tumblr, based on keyword queries you can customize to make sure we're finding exactly what you're looking for. So, first decide if you want to track a specific blog or a general topic. Instructions follow for setting up both blog and topic analytics. In addition, if you'd like to learn more about the difference between tracking a blog and tracking a topic, read this.  

Setting up Blog Analytics

Our blog analytics will measure posts and interactions with a single blog. If you'd like to track activity about multiple blogs, set up one report per blog.

First, click the "Create new Tracker" button on your Union Metrics dashboard and select Blog. The number in parentheses shows you how many open blog trackers you have available in your account. This will open the blog analytics setup page.

  1. Select your time zone. 
  2. Enter the blog URL. Do not include http:// here. If your blog redirects to another URL, use what you see in the address bar.
  3. Click the Create button. This will save your blog and queue it for processing.  

After setting up new analytics, it will take an hour or two to load your initial preview data, which include analysis of the past week of your blog's activity. Your full backfill will be ready about 24 hours after creation. This will include data from the past 30 days of blog posts. After your report has loaded the first time, it will update several times a day with new content, and you can access all the data collected at any time. By default, your analytics will display a rolling 30-day window of results, but you can drill into specific dates using the calendar button in the top right corner.

Setting up Topic Analytics

Our topic analytics will monitor posts and interactions any topic, based on a set of keywords. You can measure any tag, general keyword (that appear anywhere in a post body or associated tag), or content source (URL). Each topic report can monitor up to five rules, so you can analyze several rules together to ensure we're capturing all activity related to your topic. Just make sure they’re all related, since we’ll be aggregating metrics for those queries together. If you'd like to track activity about multiple discrete topics, set up one report per topic. 

First, click the "Create new tracker" button on your Union Metrics dashboard and select Topic. The number in parentheses shows you how many open topic reports you have available in your account. This will open the topic setup page.

  1. Name your topic. This is for internal use only, so pick something that will differentiate this from your other tracked topics.
  2. Select your time zone.
  3. Set up your tracking rules. This includes both terms you want to search for (Rules) and terms you want to exclude from your search results (Exclusions). Keep reading for more on rules.

After creating a new report, it will take an hour or two to load your initial preview data, which include analysis of the past week of activity around your keywords. Your full backfill will be ready about 24 hours after creation. This will include data from the past 30 days on Tumblr. After your Tracker has loaded the first time, it will update several times a day with new content, and you can access all the data collected at any time. By default, your Tracker will display a rolling 30-day window of results, but you can drill into specific dates using the calendar button in the top right corner.

Topic Tracker Rules

Put each rule in its own box. One rule can contain multiple keywords or phrases strung together in the same box. Queries combined in a box will pull results that match both queries. Click the + (plus) button to add a new rule; this will essentially add an OR operator in between your rules. We'll look for Tumblr posts that match any one or more of your rules. You can have up to five rules and five exclusions in a Tracker.

For example, the example above shows a Tracker we created to find Tumblr activity related to social media analytics, but not about Facebook analytics. This includes any post that mentions both the phrase "social media" and the word "analytics" (including tags), or the specific tag "social analytics", or anything posted from the website socialanalytics.com. And we don't want any mentions of Facebook, so we're adding that keyword to our exclusions list.

There's more detail about search queries here.
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