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What’s the difference between an Instagram account and topic Tracker?

With our Instagram analytics, each Tracker can monitor either one Instagram account or one topic, which is based on one or more hashtags.

An account Tracker allows you to measure the performance of and engagement with any public Instagram account. You can monitor your own accounts, as well as those of your competitors, influencers in your industry, or just anyone you think is interesting. 

Topics Trackers allow you to measure the use of one or more hashtags. That includes metrics around potential reach and impressions, as well as lots of info about what kinds of content people post on a given hashtag. You can track any hashtag on Instagram. 

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