Understanding the Facebook Page Tracker

By default, a Facebook Page Tracker will show activity from the past 28 days. Click on the calendar icon in the upper right-hand corner to adjust the timeframe you're viewing. You can also download a PDF of your Tracker, or export the raw data to a CSV.

Summary and Trend Data

• Post Reach: The unique number of Facebook users​ who saw a post from your page during the time period you are viewing. We break out organic and paid post reach to show how ​the two compare. ​
• Engagement: The total number of activities your posts have received. We break out response-type engagement (likes, comments and shares) and clicks (clickthrough, photo views, video views and all other clicks) to show you what kind of engagement you've received.
• Posts:  How many times the page has posted during the given timeframe. We show the breakdown between organic and paid content.
• Fans: The cumulative​ page likes received in a given time period. We also calculate net change for the time period (the percent change in total fans between the first and last days in the period) and average daily fan growth.

Metrics Bar

• Clicks/Post:​ Average number of clicks the page's posts received.
• Engagement/Post: Average total engagements the page's posts received.
• Reach/Day: Average post reach per day.
• Engagement/Day: Average number of new page likes or fans the page received.

Top Posts: A list of your top 10 posts for this time period as ranked by reach. We also include metrics on clicks and response (shares, likes and comments combined).

Post Summary Report: You can click the list icon to view a complete list of posts from this time period.

• Post Reach: The unique number of Facebook users who have seen one or more of your posts during the time period you are viewing. You can see the breakdown of organic versus paid post reach.
• Posts: How many times the page has posted during the given timeframe. We show the breakdown between organic and paid content.
• Posting Behavior: The heatmap shows when new content was posted to the Facebook page. The darker the block, the more often new content was posted during that day/time. Hover over any block for more details.
• Post Types: The table shows which types of posts were created during the time period (i.e. link, photo, video or status) and how many times each type was used. For each type, we show average reach, clicks and response, which we compare to your average post performance overall, regardless of type. If a post type's colored bar extends to the right of the gray line, it's performing better than average during this time period.  
• All Posts: A list of all the posts that have appeared on the page during the selected period. Next to each post we provide details, including type of post, reach, clicks, response and negative feedback.

Post Detail Report: Click on the thumbnail of any post to view a detailed report. Inside the report you will first see some information on the post itself. The timestamp will take you to the original post on Facebook.

• Reach:The unique number of Facebook users who have seen this posts during the time period you are viewing. You can see the breakdown of organic versus paid post reach. We also show total impressions, which is the non-unique count of deliveries.
• Engagement:The total number of activities the post has received. We break it out by direct response (likes, comments and shares)​, amplified response (anything downstream, usually from a share), clicks (clickthrough​s​, photo views, video views and all other clicks)​​.
• Response:This chart shows response type engagement as broken down by likes, comments and shares. We show direct activity (i.e. the action was taken on your page) and amplified activity (i.e. what happened to the post after it was shared from your page).
• Clicks:The types of clicks the post received. We break the click activity into four types: link clicks, video plays, photo views and other clicks.
• Negative Feedback: This table reflects on the negative feedback that resulted from the post. We show four types of negative engagement: report as spam, unlike the page, hide a post, and hide all posts from this page.

Engagement: The engagement section shows the total number of activities the page's posts have received. On this overview page, you'll see high-level metrics on likes, shares and clickthroughs.

Engagement Summary Report: You can click on the list icon to learn more about who the people are that engaged with your content as well as how they engaged with posts.

• Likes: The total likes accumulated across all content for the time period being viewed. We also show the number of unique likers and average likes per person. Hover over the bars to see a day-by-day breakdown of like engagement.
• Shares: The total shares accumulated across all content for the time period being viewed. We also show the number of unique shares and average shares per person. Hover over the bars to see a day-by-day breakdown of how content was shared.  

• Clickthroughs: The total clickthroughs accumulated across all content for the time period being viewed. We also show the number of unique people to clickthrough and the average clickthroughs per person. Hover over the bars to see a day-by-day breakdown of clickthrough activity.
• Other Engagement: A breakdown all of the click engagement your posts received. ​It includes the number of people and activities for four types of clicks: link clicks, video plays, photo views and other clicks.
• Negative Feedback: A breakdown of the negative feedback, including the number of people and activities for four types of negative engagement: report the post as spam, unlike the page, hide this post and hide all posts from this page.  
• Demographics:This section provides information on those who have engaged including age/gender, language, country and city.

Fans: The fan section will show information on users who have liked the page you are tracking. On this overview page, you'll see your total size of your audience, top gender/age, top language, top country and top city.

Fan Summary Report: You can click the list icon to view more details about your fans.

• Fans: The cumulative number of page likes, or fans, you received over time. We also show the net change in followers from the first point to the last point on the graph and average daily growth.
• Net Page Likes: The number of new page likes for the time period with a breakdown of organic and paid like as well as any unlikes for the period. Hover over the bar chart to see a day-by-day breakdown.
• When Your Fans Are Online: The heatmap will show you when your fans are online in Pacific Time. The darker the block the more fans that are online at that day/time. Hover over any block for more details.
• Demographics:This section provides information on your fans including age/gender, language, country and city.

Audience: ​The audience section will show information on any Facebook users who have been ​exposed to your page and/or one or more of your posts. It's the broadest group of people who could have interacted with your content. On this overview page, you'll see your total size of your audience, top gender/age, top language, top country and top city.

Audience Summary Report: You can click the list icon to view more details about your audience.

• Page Reach: The number of unique people who have seen a story about the Page you are measuring, as broken down by organic versus paid. We also show impressions, which is the total non-unique count of deliveries.
• Demographics: This section provides information on your audience including age/gender, language, country and city. Hover over the mauve bars in the age and gender table to see more information about how your audience makeup compares to fans of your page.