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Union Metrics Echo user guide

Welcome to Union Metrics Echo - instant access to the full Twitter archive. With Echo, you can search for anything on Twitter. Use it to see what the world thinks about an event, your brand, your competitors - any topic you can think of. 

When you first get to Echo, you’ll see a big, empty search box. You can search for anything with this box - try a keyword, hashtag, phrase, username or URL - anything that appears in a tweet. You can then zoom into different time periods, identify spikes in conversation, see what kinds of tweets were posted then, export your data, even convert it into a robust Tracker or historical report. 

You can construct fairly complex boolean queries by combining multiple terms. We currently support these operators and queries:

  • keyword 
  • "exact phrase" 
  • keyword OR keyword
  • keyword -keyword
  • (keyword OR keyword) keyword
  • from:username
  • to:username
  • @username 
  • #hashtag 

Don't use the AND operator, as Echo will include those automatically between terms. Echo does support OR, however. You can chain together multiple terms with OR and parentheses. For example, 

#hashtagA OR #hashtagB OR ("an exact phrase") OR (keyword1 (keyword2 OR keyword3))

By default, we’ll start with a search going back the past 30 days. You can change the selected date range in the top right corner. Once you’ve selected a date range - or if you stay within the past 30 days - you’ll later be able to drill in further, so don’t worry about being too precise to start. 

We’ll quickly display the tweet volume data for your search. From here, there’s a lot you can do. 

  • Add another search term to compare. You can add up to five different search terms in one Echo session. You can remove a term anytime by clicking on the X next to it.
  • Zoom in to a more specific time period. You can grab the brush on the small top graph to narrow or widen your selected range, which will change the data displayed in the large graph below. Try zooming into a period of a few days or hours. You can also pan across the graph to change dates. 
  • Interact with the main focus graph. You can hover over the main graph to see details for a particular day, hour or minute. And if you click on a series in the graph, the tweet context pane will pop up on the right side to show you some of the most notable tweets from that time period.
  • Export or share the data. If you click on the arrow icon in the top right corner, you’ll get a set of options to share your results, including downloading a detailed CSV export. 
  • Get more detail with a Tracker or report. Once you’re satisfied with the data in your main Echo view, you can create a more detailed Tracker or historical report from it. If your data ends at the current time, you can start an ongoing Tracker, which will backfill with the data you’ve selected, and start tracking new and future tweets in real time. If your data is from earlier, you can generate a one-off historical report. This will be in our Tracker format, but will be a static dataset created from the dates you’ve selected.
  • Get more advanced with your searches. In our FAQ, we have more information about supported search terms and operators, as well as ideas for other things you can search for. Once you’ve got the hang of how the basic functionality works, try some more advanced queries! 

Our Echo data is displayed in a streamgraph, a type of stacked graph. The smaller top graph is for navigation, and the larger bottom graph is for analysis. It starts with data from the past 30 days. You can zoom into a specific time using the top graph, which will update the big graph with higher resolution data.

Depending on the date range you've selected, data on the large graph will roll up into days, hours or minutes - whatever resolution makes the most sense given the time period you've selected. You can hover over the large graph for more info about that day/hour/minute. You can also export this data any time for daily and hourly tweet counts for the full 30-day period.

A few other notes: You can add or remove queries, or refresh the page to start a new set of searches. You can share the URL with anyone who has access to your Union Metrics account. Echo searches don't count against your monthly Tracker volume allocations. You can search for fairly complex queries, include operators like OR, and chain together terms. The layers in the graph are stacked, not overlapping. Data will be displayed in the time zone detected by your web browser. And if you're unfamiliar with a streamgraph visualization, we'd be happy to tell you more about it. Check out our FAQ for more details!

All of our Suite subscriptions include access to Echo 30, which includes tweets from the past 30 days. You can upgrade for access for tweets from the past year or Twitter's entire history; contact us for pricing information. To access Echo, click on the streamgraph icon in your Union Metrics account, the icon on the right of the main set of navigation icons. 

 

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