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Geo and language reporting in Twitter Trackers

Here's everything you need to know about the geo and language reporting in Twitter Trackers. For any Twitter account or topic you're monitoring, you can now learn a lot more about where those tweets are coming from. Use this information to identify trends, discover popular or new places important to a community, and create more relevant content. 

You can either preemptively filter a Tracker by a location or language to only pull in related tweets, or you can pull in all global tweets and view our in-Tracker reports to see where those tweets are from or what language they're in. Geo and language filters and reports are available in the social suite. 

Geo and Language Filters

Our geo and language filters let you create a Tracker that only monitors posts from the locations and/or languages you're interested in. So you can set up a more restrictive search when you create a Tracker with these filters, and find only the posts you're interested in. You can filter by one or more countries or languages, or look for posts shared within a certain distance of a specific location. 

The details

  • Geo and language filters are only available on the suite, in Twitter topic Trackers.
  • Filters are located on the Tracker create/edit screen, under the Advanced Filtering section on the Tracker setup screen (along with language filters).
  • For geo, you can either select one or more countries (up to five), or pick a specific location and find posts within a certain radius of that location.
  • For language, you can select one or more languages for your Tracker. 
  • If you add filters to an existing topic Tracker, it will only impact new posts collected after you add filters.

In-Tracker Geo Report

The new geo report includes a summary of all the tweets in your Tracker with a geo location*. You'll start with a fairly detailed zoomed-in view, and can zoom out to a wider view to explore locations across the map. You can also view all the posts for a specific individual location.

Map. At the top of your geo report, you'll first see the map showing all the locations at a high level. That includes the location pane on the right, which shows the most-tagged locations for your current map area. You can zoom in and out and pan around this map.

You can also click on any of the pins in the map to get more detail about the location(s) shown by that pin. Hover over any pin to get more information about its location(s). If a pin includes an ellipsis (three dots), that means it includes tweets from more than one location. If you click on a specific location's pin, the listing below the map will update with more information about tweets posted from that location. You can search for locations on the map, as well.

Tweet listing. As you move around on the map, the tweet listing below the map will update with the locations shown on the map. This includes a list of all the tweets posted in your current map area. For each tweet, you'll see retweet, replies, direct and amplified impressions. You can sort the post listing on any of these dimensions. You can also zoom in on the map to update this listing.

In-Tracker Language Report

The new language report includes a summary of all the languages used by tweets in your Tracker, as well as a language bubble chart. Each tweet in a Tracker is classified as one language, but if a language can't be determined (for example, if a tweet is mostly URLs or usernames, it may be hard to determine language), then that tweet will be classified in the "other" category. 

Language bubble chart. The top ten most-used languages in your Tracker are displayed in the language bubble chart. These languages are mapped alongside the average engagement and potential impressions per tweet, so you can see how the tweets in a particular language compare to the overall tweet performance for this Tracker.  

Language listing. All languages in the Tracker are listed below the bubble chart. Along with the number of tweets in that language, you will see the number of retweets, replies, direct impressions and amplified impressions for each language. You can sort this listing on any of those dimensions. You can also click on any language in the listing to go to the language detail page to see more information about tweets in that language, including a list of the tweets themselves. 

*To be included in the geo report, a tweet must have been geo-tagged with a location or come from an account with a location in the user's profile. We estimate somewhere between 2 and 4% of all tweets are currently geo-tagged, and 50% of all accounts have a location in their profile. So roughly half of all tweets will have some geo information. 

These advanced reports are in Twitter topic Trackers in the Social Suite.

 

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